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The Growcery

September 2018

Sharing assets
for innovation

Founders

P&G
B-Ops
The Bridge

company

Procter and
Gamble

industry

FMCG
Market

location

Brussels
Belgium

About the brand

In the summer of 2018, P&G asked Glossy Branding Agency to help in building, naming & visualising their new 'open innovation platform'. Based on their in house inqbet strategy, P&G wanted to share and combine the knowledge with other companies serving the FMCG market. Glossy Branding Agency implemented 4 workshops with the stakeholders of P&G, B-Ops & The Bridge. Together we created a new brand called The Growcery!

"The Growcery is a place where brands and start-ups team up to maximize the success of consumer-centric products and business models, as a European collaborative innovation platform, we connect innovative consumer brands and technology startups & scale-ups in a consumer-centric community. By doing so, we aim at boosting the chances of success of new product launches and accelerating the internationalization of local startups & scale-ups, creating a win-win for all parties"

visit the website here

What we did
Consultancy
Brand ideation
Brand opportunities
Identity expertise
Strategy
Naming
Brand definition
Positioning
Branding
Art direction
Motion design
Visual identity
Experience
Campaigns
Film & Photography
Advertising
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