About the case

Glossy Branding Agency worked out a complete rebranding for the 30th edition of Pukkelpop. While Pukkelpop is best known for its live music performances, it is also a discovery festival that presents more than 200 artists over four days. As a diverse, inspiring and innovative festival, clear and effective communication both online and offline is essential.To capture the dynamic and lively atmosphere of the festival, the Pukkelpop logo always appears in motion on all possible digital carriers.

Glossy Branding Agency was involved in all aspects of the new strategy: from the strategic report, art direction, website design to site decoration and merchandise. Glossy Branding Agency helped Pukkelpop stand out as more than just a music festival, through a comprehensive design approach that captures the spirit and values of the festival. The result is a cohesive and engaging festival experience that resonates with visitors and leaves a lasting impression.