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iMinds

September 2012

IBBT becomes
iMinds

Founders

Wim De Waele

company

iMinds

industry

Technology
& Innovation

location

Ghent
Belgium

About the case

In the magical year 2010, the Flemish funded IBBT felt the urge to become a brand that was more easy to communicate. After all, IBBT was a too technical name for a company that had one core business: Innovation. Glossy.tv won the pitch and developed a campaign based social media strategy, video strategy and even offline video boxes. The campaign was quite a success, and iMinds attracted more young potentials, the entrepreneurs of tomorrow. We described iMinds as followed:

'IBBT has a new name. We are now called iMinds.

Our new name reflects that we need more than technology to tackle major societal challenges. That’s why our organization relies on world-class researchers and entrepreneurs from different backgrounds. iMinds covers it all. By now, ICT is everywhere and touches upon many aspects of our daily lives such as healthcare, culture & media, the environment, mobility and security. We strive for excellence in science and business and support young entrepreneurs in achieving their dream as it is our ambition to create a lasting & positive impact on society through information technology.'

visit the website here

What we did
Consultancy
No items found.
Strategy
No items found.
Branding
Art direction
Visual identity
Visual language
Experience
Campaigns
Film & Photography
Content creation
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