About the project

In 2010, Café Costume approached Glossy Branding Agency to design exclusive linings for their suits. As Café Costume was about to conquer the tailoring market, Glossy Branding Agency proposed a collaboration to create remarkable linings. Six unique linings were developed and all six went into production. The official release took place in the summer of 2010 and received positive feedback from the national and international press.

For an extra touch, Glossy Branding Agency collaborated with Elisabeth Ouni of apolaroidstory.com for a small, rock 'n' roll inspired PR campaign. Using 10 disposable cameras, the liners were captured in one day - with no makeup, no light, no expensive equipment and no digital technology. This authentic approach reflected the liners' raw appeal and garnered more attention.