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Culture Club

June 2007

CLOSING NIGHT
2007

Founders

Dirk De Ruyck
Thierry Bogaert
Rudy Victor Ackaert

company

Culture
Club

industry

Nightlife

location

Gent
Belgium

About the project

In 2007, the Culture Club Ghent celebrated its 7th anniversary on the 7th day of the 7th month. To commemorate this special occasion, Glossy Branding Agency conceived a unique project: a remake of the iconic album cover of Queen's "Bicycle Race." Little did we know, we would find 41 enthusiastic girls, willing to model in sports underwear - graciously provided by Nike - for the photo shoot.

The day was filled with excitement as the late Luc De Vos took the stage, delivering his own rendition of the song, adding an extra layer of magic to the event. This project holds a special place in our memories.

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What we did
Consultancy
No items found.
Strategy
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Branding
Art direction
Visual identity
Experience
Films & photography
Campaigns
Content creation
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