Effective branding demands a collaborative effort

As an established branding agency since 2004, Each project is approached with originality, crafted with creativity, and designed with utmost care. To build successful brands, we have developed a 4-step From Strategy To Authenticity© modus operandi, based on the Design Thinking principle, which lets us infiltrate your organisation and provides us with the insights necessary to realise a tailor-made brand strategy.

Realising that every assignment is unique, we involve our clients as creative partners as much as possible in the development process. The result of our approach is clear and effective: tailor-made brand strategies - reduced development costs - stimulating and aligning employees - accelerating the branding process - designing the right solutions - and, of course, obtaining and retaining satisfied customers.

01.

From Consultancy To Curiosity 

Consultancy

As brand consultants we help you with the known & unknown challenges your brand faces. By listening and asking the right questions, we help in discovering valuable opportunities for your business. Based on the right insights, we provide tailor-made advice for both established companies & startups. Our consultancy leads to the right curiosity.

• Brand ideation

• Brand analysis

• Identity expertise

• Research and insights

• Concept validation

• Go-to-market

• Industry trends

• Cultural context

• Brand opportunities

02.

From Curiosity To Authenticity

Strategy

As brand strategists, we believe that a good strategy is created in partnership.A solid brand definition consists of a clear mission, vision and philosophy. Nowadays, as consumers look for added value from brands, a purpose is a must. Link all the above to your brand proposition and this ensures authenticity.An efficient brand architecture always results in growth.

• Co-create

• Brand definition

• Naming

• Purpose

• Positioning

• Proposition

• Personality

• Competitive landscape

• Trademark

03.

From Authenticity To Identity

Branding

The perfect branding needs to start with a good strategy. Once the strategy is 100% approved by all stakeholders, we start the identity creation process. An identity consists of more than just visual assets, we go beyond the aesthetics. A complete identity consists of a well-defined design system and brand book, rules that perfectly translate the brand in all further communication.

• Art direction

• Visual identity

• Visual language

• UX/UI design

• Motion design

• Brand story

• Copywriting

• Design systems

• Brand templates

04.

From Identity To Reality

Experience

The implementation of the identity ignites the brand experience. The combined effort of good stories and the right touchpoints makes the message communicate more effectively towards the desired audience. By crafting good content we make your brand a reality.

• Brand curation

• Campaigns

• Websites

• Editorial design

• Content creation

• Digital marketing

• Packaging Design

• Films & photography

• Advertising

• Social media

• prompt engineering

• 3D visualizations

Our Great
Clients
The Smiles
Live is Live
Histoires d'O
Fanfinity
Miles Ahead
Maison Rouge
Madison.Partners
Laser Vision Clinics
Lambrecht Wijnen
Krush Club
Kitsch Club
Juma Architects
Hype Empire
Hybrid Blue
Hurley
Goforest
Foodpunks
FKP scorpio
Febelhair
Elixir De Roulers
Element Architecten
Dragòn
De Verloren Kost
De Cierk
Culture Club
Compagnie Cecilia
Chase Creative
Cardea
Buddybites
Brouwerij Van Steenberge
Bravosix
Be Work Happy
Barvatar
Artevelde Academy
Zorro Frituur
Willemen
Vyncke-Daels
VRT
VGD
Venice Beach
Tomorrowland
Theater Malpertuis
The Serve
The Push
The Potato Bar
Tanx
The Breakfast Club
The Data Tank
The Glue
The Growcery
The Leaf
The Payroll Office
Talkies
SVNTY
Suitcase
Soulwax
Sea-Storm
Scantemp
Scale-Ups
Redevco
Ray
Radiologie-Cardea
MTM
STUBRU
Spark
Rewind
Quick-Step Pro Rycling Team
Quatre Mains
Prezenta
Pukkelpop
Orbit
Nighshift
Nike
Nightingale
Moris
Moovly
Miia
Lost N Found
KAA Gent
iMinds
Foodsie
Filliers
Fetch
Eye On Fashion
Eggsplore
Dominique Peeters
Dark
Café Costume
Barbaro
B-hive